About

With a desire to start a young contemporary collection at an affordable price point, Peppermint was launched by designer Tanvi Asher in 2010 from her humble basement studio. Peppermint began with a small collection that focused on dresses and tops. Since then we have grown and now Peppermint offers a full sportswear collection of knits, skirts and outerwear. Our formula is simple: we soak up our love of vintage fashion, mix it up with modern silhouettes, and have fun playing with classic and contemporary prints to create a distinctive brand that is both feminine and sweet. Perfect for a day out on the town that can easily be carried into the evening.

Self-taught, Tanvi designs everything in her studio in Rochester, NY, combining unexpected materials and techniques that make each design feel brand new. Eclectic in her personal style choices, she portrays “model-off-duty” fashion with a rock ‘n’roll, boho-chic edge. An avid traveler with a keen interest for unexpected beauty, she derives inspiration from different ethnicity and cultures. Peppermint’s production is done in Manhattan in the garment district.

- See more at: http://www.shop-peppermint.com/about/#sthash.Vg0GBQyT.dpuf

So, who am I? Well, I guess you could say I’m a calculated risk-taker who took a leap of faith a few years ago and never looked back. But, what lead me to my passion in life? Back in 2009, I had a bit of a tumultuous year. Besides facing an impending divorce, my father had a near fatal stroke and a couple months after that I was laid off from my corporate job as a Marketing Director. I became a single mom and knew I had to pull it all together for my son, the light of my life. After hopping an Amtrak headed to New York with a 3 year old in tow in order to land yet another corporate job and although grateful for the job opportunity at the time, I still wasn’t feeling satisfied with my work life. There was a fire burning in me with a dream in my heart. I knew I was destined for bigger things and I wanted to show my son that although life may throw us curveballs, they don’t define us. Instead, they fill us with character, grit, and the tenacity to push ahead. You have to go outside your comfort zone to really know who you are and what you’re made of. As all good things come to those who wait, I then met the man of my dreams who trusted in my vision and entrepreneurial spirit and encouraged me to release my inner creativity and ditch the day job as he worked hard to support both my son and I, as I worked to pursue my passion as a jewelry designer. From there, Reckless Spirit was born.

Reckless Spirit is an edgy, hand-crafted jewelry line that truly represents my continued journey of pushing limits, going outside of traditional conventions, yet maintaining a free spirited vibe that let’s me express who I am – my way, everyday – which is exactly the feelings I aim to awaken in all women around me.

Much Love and Thanks For Listening and Looking,
Laurie XOXO ❤️